​PPC Client | Google Ads E-Com | Billiards Equipment

Industry

The billiards equipment industry is a midsize but steadily growing sector supported by increasing leisure engagement, online sales, and product innovation. This client is well-positioned as an e-commerce specialty retailer offering premium gear, riding key trends like customization and digital product showcases, and carving out space among established brands.

Goals

The client’s goal was to increase online visibility and drive more sales through their e-commerce store. 

What We Did

To align with the client’s goal of increasing online visibility and sales, we restructured the account by shifting away from standard Search campaigns and implementing a combination of Shopping and Performance Max (PMAX) campaigns. This strategy allowed us to expand reach across Google’s full network, improve brand awareness, engage high-intent shoppers actively searching for billiards products, and retarget users who had previously visited but not converted.

Results

As a result, the account saw a dramatic improvement in performance:

  • Impressions grew by 222.4% (from 957.5K to 3.1M)

  • Clicks rose by 178.7% (from 10K to 28K), increasing qualified traffic

  • Revenue surged by 482.5%, jumping from $7.16K to $41.7K

  • Average Order Value (AOV) more than tripled, increasing by 266.5% (from $33.34 to $122.19)

  • ROI improved by 69.6%, from $2.48 to $4.20

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