​PPC Client | Google Ads Lead Gen | ABA Therapy

Industry

Healthcare provider specializing in ABA therapy services for children with autism, using Google Ads to attract new client inquiries.

Goals

The client wanted to increase form submissions and reduce the cost per lead (CPL) while ensuring campaigns drove quality local traffic to their various service locations.

What We Did

We restructured the entire account into location-specific Search campaigns, implemented bid adjustments by geography and device, and refined ad schedules. Keyword targeting was optimized through regular audits and extensive negative keyword lists, while budget pacing was adjusted monthly to support both ongoing and urgent campaign needs.

Results

  • Impressions increased by 72.9% (129.2K → 223.4K)

  • Clicks increased by 199.5% (6.4K → 19.1K)

  • Form submissions increased by 145.9% (181 → 445)

  • Calls increased by 177.3% (229 → 635)

  • CPL decreased by 33.3% ($129.63 → $86.46)

  • CPC decreased by 41.3% ($8.34 → $4.89)

  • Cost increased by 75.7% ($53K → $93K)

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