About Us

Our Core

Commitments

We partner with nonprofits that want clarity, growth, and meaningful engagement. Every organization we support deserves full attention, honest guidance, and a marketing system that helps its mission reach the right people. These commitments guide how we work and how we serve.

Vision

To create a world where every nonprofit, no matter its size, has access to high quality marketing support and the ability to use the Google Grant with confidence. Our vision is an environment where important missions receive the visibility and engagement they need to create real and lasting change.

Mission

Our mission is to help nonprofits connect with the people who care about their work. We do this by building clear tracking systems, managing the Google Grant with a focus on conversions, and providing reporting that reveals outcomes in a simple and honest way. We support each organization as a partner and treat every mission with the respect it deserves.

Values

We believe in integrity, care, growth, clarity, and impact. These values guide every part of our work and shape the way we support nonprofits. We communicate honestly, provide clear and accurate tracking, and focus on the results that matter most to your mission. Every organization we partner with receives personal attention and a commitment to helping its mission grow in a meaningful way.

Professionals

Teamwork begins by building trust

Alone we can do so little; together we can do so much

Founder

Ethan Calderon

Far Left

Ethan is the founder of the company and brings expertise in PPC, analytics, reporting, leadership, and strategy. His work is rooted in a commitment to helping nonprofits navigate an industry that often delivers false promises. Ethan focuses on creating systems that reveal clear insights, maximize the value of every campaign, and support the goals that matter most to each organization. He is detail oriented, creative, and strategic in every project he leads. Outside of work, he enjoys fast cars and motorcycles and brings that same passion for precision and performance into his approach to marketing.

Co-Founder

Seth Calderon

Middle

Seth is the co founder and leads the GA4 and GTM implementation side of the company. He brings strong technical skill in analytics, configuration, and tracking along with a natural talent for sales and outreach. Seth is smart, easy going, and adaptable, with a work ethic that keeps projects moving forward with confidence. He has a gift for understanding complex data structure and turning that understanding into solutions that support real growth. His balanced approach makes him an essential part of the team and a trusted partner for the nonprofits we serve.

Consultant

Matthew Calderon

Far Right

Matthew supports the company as a consultant and is also the owner of Nifty Marketing and Analytics. He brings extensive experience in PPC strategy, data configuration, and reporting, along with a deep understanding of how to create systems that guide better decisions. Matthew serves as a mentor within the team and offers insight that strengthens both our process and our results. His guidance helps ensure that every nonprofit receives thoughtful strategy and a clear path toward meaningful growth.